INTRODUCTION
The world is facing a growing gap between food supplies in transitional countries and the rest of the world. While some countries face surplus food production - others face famine. The world agricultural system has become a single market and important developments are reshaping the competitive field for all players. Some organisations are working out how and where they fit, while others are left behind. The Agribusiness, Post Harvesting and Marketing Management training programme aims to assess the global agricultural system from the perspective of genomics, governments, farms, supermarkets and consumers.

One of the biggest problems that transitional countries face is how to market their hard grown agricultural products, both inland and for export. Professional agricultural marketing is regarded as one of the ways to overcome seasonal agricultural surpluses, shortages of food supplies and also as a means of generating more income.  The combination of these aspects in one training programme is derived from the ever growing need for all small farmers, suppliers to marketing firms and processing companies to better interact with each other to the mutual benefit of everyone concerned.

Successful marketing of agricultural products is dependent on the creation of favourable circumstances as well as the provision of resources and services. Effective marketing channels have to include infrastructure and facilities such as storage, handling, transporting, processing, packaging and retailing services. Successful marketing must also include product location, timing, product, quantity, quality, prices and all other information required by producers and consumers to make beneficial decisions.

Investment must also be made in research and development of product variety, post-harvest and processing, farm mechanisation as well as in food quality control. Research and development will be discussed extensively in this programme as one of the most influential components for the business success of each farmer.
 

 

OBJECTIVES
This programme will discuss techniques and outlines for agribusiness initiatives, processing and marketing of agricultural products.  The training will help the participants to recognise, establish and describe the different components in the supply chain that connects producers to consumers and how each “link” contributes to the final product and service offered to the consuming public.
 
The training programme will show the participants how to effectively deal with the price risk that agricultural producers, processors and the agribusiness sector face in a global marketplace and to use marketing skills and strategic marketing strategies to increase the profitability of farming. 

The participants will be exposed to innovations in post harvesting in the Israeli fresh products industry and can put into practice the food quality control systems in their motherland. 
  
SEMINAR PARTICIPANTS
This programme is designed for: senior government officials; directors of regional offices responsible for the agricultural sector; export and marketing managers; NGOs and the private sector; producers of agricultural products and consultants in the agriculture sector. The seminar is also intended for executives and professionals involved in the various facets of agribusiness and agriculture including: producers and processors of agricultural and food products; manufacturers and distributors of farm equipment seeds, feed, fertilizer and other farm supplies; distributors and retailers of agricultural and food products for consumers; financial, governmental and transport organisations that directly serve agribusiness and the general public; technology leaders who are developing companies in the agricultural sectors; leaders of small business development programmes.

CURRICULUM
The study programme will include the following subjects:

General
Project Management: 
         Concept & Development  
         Timing & Budgeting 
         Evaluation
Agricultural Business
Governmental Agricultural Policy Planning
Aspects of Globalisation in Agriculture
Business Enterprises and Rural Development
Promoting transparency and responsible finance for Agricultural Business
Lawmaking Support Systems for Agricultural Sme’s
Principles of Agricultural Marketing - Local and Export Markets
Agro–Industries: The Israeli Experience
Corporate and Family Agribusiness
International Agricultural Commodities and International agreements
The Fertilizer World: Production and Marketing  
A Review on Urban and Peri-urban Agriculture
Food Production in Variable Conditions
Post Harvesting Technologies
Innovations in Post Harvesting Actions
Research and Development in Farm Mechanisation
Food Safety, Hygiene and Quality Control

STUDY TOURS 
Ministry of Agriculture – Market Survey Unit
Agricultural Research Centre: Farm Mechanisation and Post Harvesting Innovations     
Agricultural SMEs: Mushroom and Olive Oil  Production 
Israeli Export Institute 
Biotechnology in the Services of Agriculture - Friendly Pest Control
Dairy Products and Marketing 
Date Production
Export Shipment facilities
Plasticulture -Greenhouse Visits
Water Meters Production Plant
International Fertiliser Production Company
Jordan River Herbs Industry 
Shading Nets Plant
Vegetables Seeds Production
Aquaculture  - Edible Fish Production and Processing
  
PLEASE NOTE: The above curriculum/study tour outline is intended as a guide only. The sequence of course offerings is subject to change at the discretion of the administration.

GENERAL INFORMATION

Programme of Study, Fees, Requirements,         Click Here
Location and Certificate

REGISTRATION

A link to the online registration form                      Click Here

HOW TO APPLY

Step by step instructions                                          Click Here
 
PARTICIPATING ORGANISATIONS - IATC

Organisations which have already taken              Click Here
part in one of our seminars

GRADUATES:

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