Introduction International tourism is one of the leading industries in the world, generating over 680 billion USD annually... Read more  Curriculum  Academic Director  Graduate quotes  Registration  Information and Fees  Contact Us Download Registration Kit

Curriculum
Resulting from the programme objectives’, the curriculum will focus on three complementing modules:

Module I: Sustainable Tourism Planning and Development
 Introduction to tourism and the role of the “Golden Triangle” in developing
   a tourism product
 Destination Development and Project Management Application
 The role of SMEs in Tourism Development
 The Economic Evaluation of Travel and Tourism Investment
 The role of the MOT in Tourism Development

Outcome: The participants will have a better understanding of the Tourism Development process, the components that affect it and its contribution to the country’s economy.

Module II: Effective and Efficient Management of Tourism Destinations
 Sustainability Tourism: social, economical and environmental
   consequences
 Sustainable Management: Saving via reducing energy consumption and
   waste production
 The Tourism Supply Chain and infrastructure
 Crisis Communication Management
 HR Capacity Building and its relevance to Tourism as a Service Industry

Outcome: This module will contribute to the strengthening of the participants’ personal skills. It will focus on the understanding of the participants’ role as managers in the tourism industry and their ability to influence processes in their positions.

Module III: Tourism Marketing for Attracting International Tourism
 Introduction to Tourism Marketing - International and Domestic
 Demand Assessment and Consumer Behavior
 Developing a tourism brand and a Holistic Selling Proposition
 Tourism marketing on the Internet - official tourism websites and Web 2.0
   platforms
 Media strategies for attracting international tourism

Outcome: This module will present practical tools to enable the marketing of tourism products and assist in generating positive media coverage and competing over tourists and visitors.

Study Tours
The programme includes 4 full-day study tours:

 Tourism Business and associated partners (MOT, Hotels Association
   etc)
 Tourism activities and attractions
 Cultural and Historical tourism
 Sustainability, Carrying Capacity and Eco-Tourism

Excursions
The programme includes 3 full-day excursions:

 The holy sites of Jerusalem
 Nazareth and The Sea of Galilee
 The Dead Sea

Please Note: The above curriculum/study tour outline is intended as a guide only. The sequence of course offerings is subject to change at the discretion of the administration. Read more

Contact Mrs. Raneen Andraus-Jarjoura Programme Director, Sustainable Tourism: Management, Development and Marketing Galilee International Management Institute (GIMI) E-mail: info@galilcol.ac.il   Phone: 972 4 642 8888 Fax: 972 4 651 4811